This site is the starting point for the #ExtremeSafety campaign.
We are committed to bringing about European-wide regulation for bungee-jumping and other extreme sport activity to drive out unqualified and dangerous operators.
Be Atwell’s beloved daughter, Kleyo de Abreu, died tragically in an accident a year ago and since then more young people have been injured or lost their lives.
Read a letter below, from Kleyo’s father about his mission to improve Extreme Safety regulation.
There are a variety of safety standards for extreme sports around the world but not one standard, law or EU legislation that provides a clear confidence benchmark to protect holiday-makers and adventure-seekers. The British Elastic Rope Sports Association (BERSA) has devised a code, in consultation with the UK’s Health & Safety Executive to protect bungee jumpers. However, the three principles (Informed Participation, Redundancy, Competence) don’t go far enough and only require the operator to self-regulate their activity.
The risks are high for travelers who are keen to try out bungee jumping and other extreme sport activities. With little advice online about safety, limited awareness of the track-record or quality standard of any extreme sport operator, those who sign an insurance waiver form to remove responsibility from the operator, are putting their lives at risk.
A survey by Mintel showed that 16% of people under 30 had considered trying an extreme sport activity whilst away on holiday. And with bungee being a popular activity for many of the 93,000 UK students that take a gap year before university this year, there is an urgent need to regulate this life-threatening industry.
We are asking for a European-wide legislation that regulates extreme sports activities. We don’t want another family to go through the heartbreak of losing a child, help us reach our target of 100,000 and sign this petition so we can have this debated in Parliament.
A message from Be Atwell, father of Kleyo
Thank you for visiting this site.
This site should be a place to take a moment to reflect on how precious and fragile life really is, and to be aware that the most sacred things to us – our family and friends – can, in a moment, be taken from us with a gruesome finality, leaving all in a state unfamiliar, unyielding, and unnecessary.
My wonderful daughter Kleyo’s life came to a tragic and avoidable end in July last year 2015. She was 23 years old. Full of joy, beauty, and purpose. All the things that bring joy to a father’s soul. She had her plans, her ideas, and her dreams. I’m left with a gulf in my life, and an unimaginable form of frustration that no soul should have to go through. This has impacted everyone she has ever met, those she loved, and those that still love her.
I know I will never get beyond this, but in time, I will become stronger with God’s help. My sole intention is to ensure that this most painful and harrowing situation does not befall another innocent, another parent, another family.
It’s all I have. It’s all anyone ever has. I now have a single mission
The name of the activity which killed my daughter is ‘extreme sports’. I believe that this should also be accompanied with ‘extreme skills’. Extreme sports companies, take on an often completely unqualified member of the public, and let them take their life into their own hands for the benefit of an adrenaline rush. In many locations across Europe, staff at these sites have little or no ‘extreme skills’. The staff are simply not qualified to take into their hands, the lives of those enthusiasts, for financial benefit.
Let me put this into context. If you want to carry a passenger in a car, for example, you are a taxi driver, you have to have checked eyesight, you need to have an MOT, you need a qualified license. You are effectively taking someone’s life in your hands.
The extreme sports market is not a consistently regulated as taxi driving across Europe. Are we not Europeans? Do we not have regulatory bodies whose duty it is to protect those that they financially benefit from? Tourism is a huge market. We appear to be able to regulate the airlines, the transport, so why is the destination activity market so under-regulated?
Unregulated businesses can make a huge amount of money out of the extreme sports market, so perhaps they feel they can afford to take the chance with safety, and sadly, other people’s lives.
Please help me to support a pan-European legislation act that will help to enable all those fun seekers to have a safe adventure. I need your help to tackle unregulated and unskilled operators in this burgeoning market.
It is true in life that accidents happen, but many accidents could be prevented. Many of these accidents don’t have to happen, again.
Within a month of losing Kleyo, a Dutch girl was fatally injured in a similar way.
Please use our petition to drive our MEP’s to regulate the extreme sports market in Europe, and perhaps we can all prevent this happening in the future.